A blank billboard beside a curving coastal road at sunset, with the Pitons in the distance and a car passing. All businesses
Your business page

Billboard space

Advertisers book the site they can see, understand and price in one minute.

Where your customers look

Swipe across.

Local business owners

Google search, WhatsApp, a call to a friend, driving past

Ad agencies and planners

Google, a website page, email, WhatsApp

Event and tourism promoters

Google Maps, Facebook, word of mouth

Your next moves

Pick where you are today.

  1. Photograph every site in daylightTake one photo from the road a driver sees, and one close to the board.
  2. Write down each site's detailsNote the size, the road, the direction of traffic and which side drivers see it from.
  3. Make a one-page price sheetPut the site photo, size, monthly price in EC$ and your contact on one page.
  4. Set up WhatsApp BusinessAdd each site as a catalogue item with its photo, size and price.
  5. Put your company on Google MapsMake a free Google Business Profile with your office address, phone number and what you offer.
  1. Keep an availability listUpdate which sites are free and from what date, then send it to enquiries within the hour.
  2. Use labels in WhatsApp BusinessTag each contact as enquiry, quoted or booked, so nobody slips through.
  3. Share finished campaigns with permissionPost a photo of a client's board once it is up, and ask them to share it.
  4. Reply to every enquiry fastUse quick replies for price, size and dates, and follow up two days later.

Moves most people miss

Small things that put you ahead.

  1. Make a map of all your sitesBuild a Google My Maps map with a pin and photo for each site, and share the link.
  2. Count your own trafficStand safely and count passing vehicles for 15 minutes at three times of day, then write down your counts.
  3. Photograph sites at night tooAdvertisers want to see if the board is lit, so show the lights on after dark.
  4. Offer a simple booking sheetSend one page with site, dates, price, artwork deadline and how to pay, so booking is quick.

Be the answer AI gives

Business owners and agencies now ask AI things like 'Who rents billboard space between Castries and Rodney Bay?' AI can't read a photo of a board, so write the details in words.

  • Write each site's details as text Put the road, area, size and price range in words on a web page, not only in images.
  • Pick the closest Google category Choose the category nearest to outdoor advertising, then add a clear description of what you rent.
  • List your company on Bing and Apple Add your business to Bing Places and Apple Business Connect so more tools can find you.
  • Keep your name and number identical Use the same company name, phone and address on Google, Facebook, your website and WhatsApp.
Ask it like a customer

“Who rents billboard space on the main road between Castries and Gros Islet in St. Lucia?”

Ask ChatGPT Ask Claude

Are you in the answer? If not, start with the list above.

Your 7-day plan

Tick each day. Your phone remembers.

0 of 7Tick each day as you go.

Your one line

Fill the blanks. Use it on WhatsApp, Google and Instagram.

Do

  • Show clear photos of each site
  • Put your prices and sizes in writing
  • Answer enquiries the same day

Don't

  • Hide your price until they call
  • Use old photos of changed sites
  • Promise dates you can't keep
All businesses